What does the future of content look like in a globalized, digital world? According to frequent collaborators and longtime friends Matthew Hranek, Yolanda Edwards, and Marie-Louise Sciò, it’s an inspiring blend of tradition and innovation—where written, visual, and experiential storytelling intersect in new and exciting ways.
During the 2024 Design Leadership Summit, the trio took the stage to share insights from their respective journeys, exploring the evolving worlds of travel, storytelling, and global connection. With deep roots in traditional media—she served as creative director at Condé Nast Traveler; he worked at titles including Men’s Vogue—Matthew and Yolanda have since pushed the concept of magazines with their own ventures, William Brown Project and Yolo Journal. Both brandshave not only created compelling print platforms but also cultivated thriving digital audiences, showcasing their ability to innovate across mediums.
For Marie-Louise Sciò, CEO and Creative Director of Pellicano Hotels Group, storytelling happens in a less direct—but equally important—way. Growing up immersed in the world of hospitality, she now leads the reimagining of her family’s iconic brand for a new generation, blending visual storytelling with a deep understanding of guest experiences and forays into video, retail, and more. Together, the three unpack how travel narratives and personalized experiences can build meaningful connections in an ever-changing landscape. The bottom line? While the way we tell stories may change, the importance of storytelling is eternal.