Arteriors unveils a new brand identity and creative strategy, celebrating the fine balance between art & interiors.
Driven by accelerated growth both in the U.S. and globally, Arteriors crafted its immersive new visual identity to surprise and delight across every brand touchpoint, including an inspiring new logo, a revitalized photography style, new product video content, and a newly designed website optimized for the sourcing process. The end result: A dynamic, end-to-end experience rooted in the richness of its prolific product offering and commitment to elevated service.
“What started more than 30 years ago as a boutique accessories company has grown into a global force in the design industry beloved not only for its iconic lighting selection, but premium furniture and accessories, as well,” says Barb Fuller, Vice President of Marketing and Visual Merchandising for Arteriors. “This new visual identity serves as the ultimate reverence to our founding and captures the values inherent to our DNA — art, architecture and fashion — as told through an international lens.”
The realities of 2020 also had a hand in forging this new chapter — pushing the brand to take pause and embrace the crucial role global design plays in its larger narrative, and the need to celebrate it in a more meaningful way. “Whether it’s our revamped lifestyle photography featuring settings inspired by Bali, Milan, Mendoza and Pacific Heights in San Francisco, our global ad campaign or our new dynamic brand video in the works that will highlight our unrivaled craftsmanship made possible by artisans around the world, each facet reflects our evolution and global trajectory as a business,” Fuller says. The creative strategy follows another pivotal moment for the brand: The opening of its new global headquarters in Dallas, with over 330,000 square feet dedicated to its corporate office, product design studio, photography studio, showroom test lab and warehouse space.
Arteriors’ New Creative Strategy:
The refreshed logo now includes a beacon — serving as a subtle nod to the company as an industry luminary — one synonymous with strength, leadership and forward thinking. A sophisticated color palette, a more symmetrical and architectural archetype, and a softer, friendly font lean into the brand identity of aspirational yet accessible luxury. The new principled tagline, “The Fine Balance Between Art & Interiors,” pays homage to Arteriors’ core values and its mission to redefine interior spaces through artful design solutions that transcend trends. While this landmark is indeed a pivot in many ways,
Arteriors’ global advertising campaign, also launching in September, commemorates and honors its most storied pieces through fashion-forward visuals that are artistic and sculptural yet witty and unexpected. What’s more is the refreshed approach to print and environmental imagery, which bring the emphasis on global design to life. Pared back and curated room compositions exude a sense of understated elegance and showcase the versatility of Arteriors’ expansive offering, while silhouette photography beautifully highlights craftsmanship and product details from all angles.
