As we turn the page into a new year, we are delighted to introduce a fresh visual identity for the Design Leadership Network. Equally inspired by classicism and modernism, and gesturing toward the hand drawn, our new look embodies the spirit of design integrity that animates the DLN community.
“To create our graphic system, we partnered with Studio Samuel, a Paris-based creative agency that shares our passion for building an organizational brand with a humane outlook,” says Michael Diaz-Griffith, DLN Executive Director and COO. “Refined and timeless, yet also stylish and audacious, our new look shifts between registers as easily as our Members and Partners slip between business casual and black tie. The result is a brand that plays well with others across a wide range of applications.”
The design process drew on expressions of American ingenuity and European elegance, supported—and inspired—by hand drawing. Custom illustrations, including works by our Members, will be a mainstay of the brand.
The new DLN monogram evokes the connectedness of the DLN community, while the organic line that encircles it expresses the flourish of the human hand and suggests the letter D for Design—the vocation that unites us all.
The Design Leadership Network extends its appreciation to Studio Samuel, our Leadership Advisory Board, and our greatest source of inspiration: our Members and Partners.