Office Hours: What’s the Best Org Chart for a Successful Design Firm?
March 20, 2025
For members and partners only: Is there one right way to organize your firm? While some DLN Members operate large offices with designated “studios,” others have employees who specialize in one skill. What makes the most sense for your firm? And where does contract work come into play? Join DLN Members Frank Ponterio and Chris Goddard—who operate highly differentiated yet equally successful firms—and a group of your peers to discuss what makes the most sense for your work, market, scale, and longterm goals.
Frank Ponterio, founder of his namesake firm in 1994, is a Chicago- and Florida-based designer known for crafting bespoke environments that reflect his clients’ lifestyles. With an innate ability to understand both people and spaces, he brings a refined yet approachable sensibility to every project. Dedicated to creating timeless interiors, Frank and his team go beyond expectations, ensuring each space is as enduring as it is exceptional.Chris Goddard, founder of
Chris Goddard, founder of Goddard Design Group, leads a Northwest Arkansas-based firm specializing in high-end residential and commercial projects. With a commitment to excellence and a keen understanding of his clients’ visions, Chris and his team create interiors that are both timeless and distinctive, blending luxury with functionality.