Office Hours: What a Successful Licensed Collection Looks Like
May 01, 2025
For members and partners only: What does designing a licensed line actually entail? Will it make you money, or is it a marketing opportunity? While the answers to these questions may vary widely depending on licensee and licensor, there are plenty of best practices for securing, navigating, and producing effective licensing partnerships. Peter Sallick, Lori Weitzner, Libby Langdon, Steve Prada and DLN Members with numerous licensed lines discuss the process in a candid conversation.
Peter Sallick is the founder of the Design Leadership Network and Waterworks, a luxury design brand renowned for its high-end bathroom fixtures. With a focus on craftsmanship and timeless design, Peter has led Waterworks to global recognition. He is also a passionate advocate for innovation and sustainability in design.
Libby Langdon creates sophisticated, livable interiors with her signature easy, elegant, everyday style. Balancing beauty with function, her designs blend coastal, classic, and contemporary influences, crafting chic yet inviting spaces tailored to each client. Based in New York, Libby Interiors delivers timeless designs that reflect personal style and lifestyle goals.
Lori Weitzner is an American textile and product designer. She is the founder and Creative Director of Lori Weitzner Design, Inc., a New-York-based design studio, and the head of the Weitzner Limited brand.
Steve Prada is a seasoned industry expert and a key leader at Kravet, specializing in business development and luxury home furnishings. With a deep understanding of textiles and design collaborations, he plays a vital role in shaping Kravet’s innovative offerings for the interior design community.